A Guide to the LaGrange College Visual Identity Program

After much thoughtful research and review and extensive considerations and conversations, LaGrange College has adopted a logo and wordmark to enhance its visual identity and strengthen its position in the marketplace. To that end, we have developed this document, “A Guide to the LaGrange College Visual Identity Program,” to assist you in using the College’s identifying marks.

 

Why does LaGrange College need a visual identity program?

As we continually strive to provide students with an exceptional educational experience—one that challenges their minds, inspires their souls and transforms their lives—we must never underestimate the importance of our institutional identity.

Our identifying marks are visual assets that reinforce the LaGrange College brand. Like all assets, we must take care of them and protect our image. By using the marks consistently, we will help LaGrange College establish and maintain a strong, positive image with all constituencies. This guide outlines parameters for logo and wordmark use (and misuse) that should guide our collective efforts.

 

How should you use this guide?

This guide is designed to provide information about the College’s visual identifiers, along with guidelines for proper use and directions for reproduction.

While this guide features many examples of usage and application, it is not possible for the guide to address every situation. If questions arise, please contact the College’s Communications and Marketing Office.

Thank you for your help in promoting the LaGrange College brand clearly, consistently and
cost-effectively.

 

The LaGrange College logo and wordmark and the relationship of its elements are unique. Using standard fonts will not accurately reproduce the typography. Please use electronic files supplied by the Communications and Marketing Office when reproducing the mark.

As illustrated below, this signature configuration is designed in a distinct and individual style. Used consistently, it will promote immediate identification by the public, reflecting the spirit and philosophy of LaGrange College.

LaGrange College logo in full color

 

Red & Black Mark - This is the preferred mark, reproduced in two colors—PMS 200 red and black.

 

LaGrange College logo in all black

 

Black Mark - When only black ink is available, the mark should be reproduced in 100% black.

 

LaGrange College logo in all red

 

Red Mark - Although not the preferred use, the mark can also be reproduced in 100% PMS 200 red.

 

LaGrange College white logo on a dark background

logo-red-drkbkgrnd.jpg

White Mark - Be careful when placing the LaGrange College logo and wordmark on medium to dark backgrounds, as they may be difficult to read. In these situations, do not use the red & black mark. Instead, use a variation of the white mark. To establish and maintain recognition of the LaGrange College identity, logo usage is limited to these two variations. Notice that there is a white border surrounding the colored field. 

 

LaGrange College on a variety of grey backgrounds

Contrast Values - Do not use the red mark or the red & black mark on a background darker than 30%. It will be difficult to read. Instead, use the black version on light backgrounds, and the white version on medium to dark backgrounds.

 

The LaGrange College logo and the relationship of its elements are unique. Using standard fonts will not accurately reproduce the typography. Please use electronic files supplied by the Communications and Marketing Office when reproducing the logo.

As illustrated below, this signature configuration is designed in a distinct and individual style. Used consistently, it will promote immediate identification by the public, reflecting the spirit and philosophy of LaGrange College.

 

LaGrange College logo in full color

 

Red & Black Mark - This is the preferred mark, reproduced in two colors—PMS 200 red and black.

 

LaGrange College logo in all black

 

Black Mark - When only black ink is available, the logo should be reproduced in 100% black.

 

LaGrange College logo in all red

 

Red Mark - Although not the preferred use, the mark can also be reproduced in 100% PMS 200 red.

 

logo-stacked-black-drkbkgrnd.jpg

logo-stacked-red-drkbkgrnd.jpg

White Mark - Be careful when placing the LaGrange College logo and wordmark on medium to dark backgrounds, as they may be difficult to read. In these situations, do not use the red & black mark. Instead, use a variation of the white mark. To establish and maintain recognition of the LaGrange College identity, logo usage is limited to these two variations. Notice that there is a white border surrounding the colored field. 

 

The logo

In certain uses the logo can be used alone – if the college name is featured prominently elsewhere. For gundance contact the Communications and Marketing Office.

LaGrange College logo in red

 

Red Logo - Reproduced in PMS 200 Red.

 

LaGrange College logo in black

 

Black Logo - Reproduced in 100% Black.

 

Red LaGrange College logo on a dark background

Red logo on a dark background. Please note that there is a white border surrounding the red field.

 

Black LaGrange College logo on a dark background

Black logo on a dark background. Please note that there is a white border surrounding the black field.

 

Incorrect usage

Correct use of the LaGrange College visual identity is important for building recognition. This page shows typical mistakes to be avoided.


do-not-change-logo-colors.jpg

Do not change the colors of the marks.


do-not-tint-the-logo.jpg

Do not tint or screen the colors of the marks.


do-not-outline-the-logo.jpg

Do not outline any part of the marks.


do-not-use-logo-on-patterned-bkgrnd.jpg

Do not put the marks on a patterned background.


do-not-change-the-size-relationship-of-logo-parts.jpg

Do not change the size relationships between the elements of the marks.


do-not-create-logo-pattern.jpg

Do not create patterns with the marks.


do-not-squish-the-logo.jpg

Do not change the size of the marks without keeping each element in correct porportion with the others.


do-not-use-logo-in-a-sentence.jpg

Do not use the marks as part of a sentence.


do-not-use-logo-to-create-new-logo.jpg

Do not use any of the marks to create another logo or wordmark.

 

AREA OF ISOLATION

To maintain the integrity of the LaGrange College visual identity, a certain amount of space around the logo and wordmark must be kept clear of competing visual elements. The clear space is based on the height of a portion of the bridge in the logo.

X-space.jpg