This course is designed to expose the student to the basic framework on which marketing and its decisions are based. It provides an understanding of marketing in a changing environment and incorporates the traditional concepts with the realities of business today. It presents the concepts and applications that are relevant to the decision maker and is the foundation for the advanced courses in marketing.

Grade Basis: L
Credit hours: 3.0
Lecture hours: 3.0

Prerequisites:

• ACCT 2211 - Principles of Financial Accounting
• ECON 2200 - Principles of Economics
• MGMT 2200 - Foundations in Business

Restrictions:

• Offered on demand.