Advanced Marketing

This course provides training in marketing decision making.  It uses case studies simulating actual business settings to help students develop analytical abilities and sharpen their communication skills.  It covers topics that range from techniques used to analyze a market to the development of a total market strategy.

Grade Basis: L
Credit hours: 3.0
Lecture hours: 3.0

Prerequisites:

Restrictions:

  • Offered in Fall terms

Last updated: 02/15/2022