Young Alumni Party Homecoming invitation
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In an effort to increase participation among recently graduated alumni, the Alumni and Parent Relations office created the Young Alumni Party. Now an annual event, the invite for the party is designed for a much younger audience while still incorporating the year's Homecoming theme. In this example, a background was developed with repeating words, lower case text was used to make the card more casual and alignment for the piece jumps around the page creating an "active" look. It was printed on white card stock in two colors and sent to over 500 men and women.